The Pepper Group

5845 N Calle Tiburon
Tucson, AZ 85704

(520) 977-0003


AHS Accredited
Home-Staging Specialists

All Dressed Up and Ready to Go:
Statistics Show Benefits to Staging a House For Sale

Staging a home that is for sale is one of the smartest decisions a seller can make. Home staging can turn a cold and lifeless looking property into a warm and inviting home in the potential buyer's mind.

There is a fine line between enhancement and camouflage, and staging houses for sale -- like dressing up people -- lies somewhere in between. In good staging, the best features of the house are maximized, and the worst are minimized. Staging a house is presenting the dream, showing it the way it could be. That's what dreams are made of, and the relatively recent phenomenon of staging homes for sale has proven that actualizing that dream has merit, both for buyers and sellers.

Some sellers are reluctant to spend the money on home staging, but that is usually short-sighted. Study after study has shown that the increase in the purchase price of staged homes far more than covers the cost of staging. In addition, staged homes usually sell much faster, and with more satisfied buyers.

The following statistics indicate how much: suspected that staged homes sell faster and for a higher price than those that are not staged. Wanting to test that theory, analyzed 2,800 properties sold in 1999, in eight California cities: Atherton, Los Altos, Los Altos Hills, Menlo Park, Mountain View, Palo Alto, Portola Valley and Sunnyvale. Out of that group, a sample of 130 properties that had been staged. This sample represented condominiums, townhouses and single-family residences. They ranged in list price from $230,000 to $5 million.

The following results show marked differences between the sample of staged homes and the total group, which consisted of both staged and unstaged properties. For the group of 2,800 properties, the average number of days on the market was 30, and the average difference in sales price over list price was 1.6%.

For the sample of staged homes, the average number of days on the market was about half of the time for houses in the general sample. The average difference in selling price over list price was 6.3%, nearly four times as much as for the other group of homes. Please note: the staged sample was not skewed by one or two outstanding properties. The homes in the sample were fairly similar in terms of days on the market and net sales difference.

Taking this into consideration The Pepper Group™ Diversified Real Estate Company realizes that in order to be competitive in today's market place, there is an importance of Home-Staging as an integral part of the sales process. Our very own The Pepper Group Diversified's specialist has been recognized as an Accredited Home-Staging Specialist and was awarded the AHS Designation. Along side with Kristine McCraren a well known local interior decorator and now a member of The Pepper Group Diversified's unique brand sales team -- you are now able to fully realize complete real estate representation through their combined decades of experience. Using fine furnishings and accessories, they will help you sell your home faster and for a higher price. Contact us now for details on the sale of your property: (520) 977-0003 or

Kristine, as a member of The Pepper Group™ Diversified Real Estate Company, along with being notable Home-Staging professionals; join a select group of real estate agents in the nation, who have recognized the importance of providing this value-added service to their clients. In today's increasingly competitive real estate market, our company sets itself apart by helping homeowners market and showcase their homes for maximum impact to potential buyers.

The Accredited Home-Staging training is designed to provide specialists with the tools and knowledge they need to effectively stage a home for a faster sale and higher sales price. In fact, extensive national research has shown that properly staged homes sell for 5% more on average than non-staged homes and sell approximately 2-3 weeks faster.

Armed with the AHS designation and an increased awareness of the principles of Home-Staging, The Pepper Group™ Diversified Real Estate Company is immediately able to better serve our current and prospective home sellers. This knowledge and real life experience sets our group of professionals -- who have attained the Home-Staging professional expertice -- apart from our peers, because it gives us the tools to be able to assess a homeowner's property and then stage that property to maximize appeal and speed the sales process, often with little or no expenditures or financial investment. You can get more information on our The Pepper Group Home-Staging Listings Services and Buyers/Sellers' packet of the Tucson and Southern Arizona areas by contacting us at: (520) 977-0003 or

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The Pepper Group™
Diversified Real Estate
5845 N Calle Tiburon
Tucson, AZ 85704
Tucson Real Estate